Toonz Media Group, India’s premier animation studio, has unveiled MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—constructed using technology from streaming infrastructure provider Amagi—marks the animation company’s focused entry into the connected television market, with expansion plans globally in the coming years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Built on Toonz’s comprehensive collection of more than two decades of animation production, MyToonz offers a curated selection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the booming FAST streaming sector.
A New Era for Complimentary Streaming TV
The launch of MyToonz marks a notable change in how content creators are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a essential option for reaching families and children. Toonz’s decision to pivot towards this model reflects wider sector acknowledgement that FAST platforms provide a viable route for monetising content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming gets to viewers without subscription friction.
Viswanath Rao, speaking on behalf of Toonz Media Group, emphasised that the channel serves as the company’s deliberate approach to shifts in how people watch content and the streaming technology transformation. The working relationship with Amagi, a content distribution specialist relied upon by broadcasters and operators in numerous markets, demonstrates Toonz’s focus on developing systems equipped to handle extensive content delivery. For LG India, the launch of MyToonz reinforces its existing free-to-air channel portfolio, cementing the manufacturer’s role as a supplier of quality programmes free of subscription fees. This joint initiative illustrates how traditional content producers and equipment producers are joining forces to capture audiences in the FAST ecosystem.
- MyToonz builds on a quarter-century of animation expertise and production experience
- Service spans internationally developed properties and India-based programming
- Toonz creates more than 10,000 minutes of material per year in Thiruvananthapuram
- FAST model removes paywall restrictions whilst facilitating ad-supported monetisation
Drawing on Three Decades of Excellence in Animation
MyToonz’s debut is supported by Toonz Media Group’s impressive history in animated content creation, spanning over two decades of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s extensive output—in excess of 10,000 minutes of exclusive material each year—establishes it as one of India’s leading animation powerhouses. This robust infrastructure and creative credentials afford MyToonz with a significant competitive edge, guaranteeing the channel launches with a curated library of material rather than settling for limited or standard programming options.
The range of Toonz’s programming catalogue allows MyToonz to serve diverse audience needs and age demographics within the children’s media segment. Rather than starting with a narrow selection, the channel benefits from years of established intellectual property and production knowledge. This base enables Toonz to fill MyToonz with diverse, vetted programming from the outset, whilst at the same time creating fresh content to keep the service fresh and appealing for audiences. The company’s proven ability to manage major production undertakings enhances its ability to support the FAST channel over the long term.
A Comprehensive Content Library
MyToonz’s programming lineup demonstrates Toonz’s balanced emphasis on both worldwide produced properties and characteristically Indian storytelling traditions. The channel offers titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated versions of classic Indian narratives paired with current kids’ content. This well-rounded selection appeals to families looking for culturally meaningful programming whilst preserving access to globally recognised intellectual properties, positioning MyToonz as a truly inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s growth approach depends significantly on strategic partnerships with recognised infrastructure and distribution providers. The working relationship with Amagi, a major technology supplier for FAST channels, delivers the foundational technology required for expanding MyToonz across multiple markets and devices. Amagi’s platform is already deployed by content distributors and streaming platforms in numerous territories, delivering demonstrated experience in overseeing extensive streaming infrastructure. This partnership enables Toonz to focus on content creation whilst utilising established technology created to support sustainable, ad-supported streaming businesses. The arrangement demonstrates how content creators can enhance international reach by aligning with focused infrastructure specialists without creating bespoke solutions.
The relationship with LG Electronics forms another critical pillar of MyToonz’s distribution approach. By obtaining placement on LG’s smart TV platform across India, Toonz gains straightforward access to millions of households without requiring consumers to download additional applications or sign up for separate services. This embedded distribution model significantly lowers hurdles to discoverability and adoption. LG’s existing portfolio of free channels creates an mature platform where MyToonz can thrive, whilst the company leverages LG’s hardware reach and brand credibility. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional hardware makers and streaming platforms will become vital to recreating this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Powering the Platform
Amagi’s technology platform serves as the operational backbone of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based distribution networks, which Amagi identifies as essential for establishing sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than building proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to allocate resources toward content creation and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Transforming Kids’ Content Delivery
MyToonz constitutes a major transformation in how animated programming connects with viewers across India and beyond. Rather than depending exclusively on traditional broadcast schedules or subscription streaming platforms, Toonz is leveraging the FAST format to make accessible quality animated programming. This model recognises the changing entertainment habits of modern families, where flexibility, accessibility, and cost-free entertainment have risen to prominence. By placing MyToonz on LG smart TVs, the company removes barriers that often obstruct accessing programming, allowing children and families to stumble upon compelling content without navigating complex app ecosystems or financial obstacles.
Viswanath Rao’s statement that “content creators must adapt to them” highlights Toonz’s understanding of core market evolution. The FAST channel model enables the studio to generate revenue from its comprehensive library through advertising whilst delivering households premium entertainment at no cost. This combined revenue strategy stands apart from conventional subscription platforms, where customer acquisition and loyalty drive profitability. For Toonz, which creates over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model delivers an efficient distribution pathway that expands viewer access whilst sustaining economic viability. The launch signals the company’s ambition to establish itself as a key player in children’s entertainment distribution rather than just a content producer.
- FAST channels remove subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration provides frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries effectively
